All right Instagrammers. Last blog post we covered the styles that you can make your bio in, and we discussed the right level of the emoji you should use.
Great. Now let’s talk about the actual content of it. You only get 150 characters in your bio, so what should you say? 150 characters really is, more like two to three short sentences or one normal sentence plus a short one.
You don’t have a whole lot of wiggle room here which is good and bad. Don’t have a lot of space for things to say, but also it’s not like you have infinite possibilities so you shouldn’t have analysis paralysis. Either when I get to make it simple for you.
In your bio texts you need to answer two questions.
What is this? What is this account?
Why you should follow me?
That’s what we want to know and we go to our profile. Now imagine you see a funny comment or a funny post, you clicked the profile icon you go to their page. You want to know who is this. Do they post more of the same? What I want their stuff popping up in my feed? Basically, should I marry this and spend my life with it. Luckily Instagram users don’t believe in monogamy, so the bar here is actually pretty low.
Most users have between 100 and 300 accounts that they follow. So they’re pretty loose with their love. It’s kind of like the show ‘The Bachelor’ except instead of choosing one they just got rid of the one that was really annoying and then they marry all the others. Kind of like a cult.
Anyway, the point is that you need to justify why you should fit in that, not at all selective group of 100 to 300.
Now if you did a good job with your account name and you weren’t just lame and copied your username into your account name, then you should have a head start. That should explain who you are. That means you actually can just use all the bio to explain the ‘Why’.
Why are you worthy of being followed. If you’re stuck trying to think of things like;
What are your credentials
Why are you different.
What’s your general outlook on anything.
How often do you post.
That’s actually a really good one because it always is really nice to let people know that you are active so that they don’t actually have to go and look at your photos and do detective work by looking at timestamps to see if you’re after. People don’t like following inactive accounts.
The bio is just copywriting 101. Don’t sell your service or product, sell your account. Tell them the benefits of signing up instead of just telling them flatly what you do. So why should they follow you?
Let’s try writing a couple of these. Let’s do it for some made up accounts. Let’s say that you make a cryptocurrency portfolio system or users can view how much money they blew on things like Dogecoin or whatever Bitcoin is the real Bitcoin. I actually can’t remember it’s either Bitcoin classic or like Bitcoin 2.
So in your account name, you might put let’s say a ‘Smart Bitcoin Management’. Then in the bio, you may put two lines,
The number one bitcoin app on Apple store 2019 and
Follow us for everyday Bitcoin trends and insights.
There you go.
The name tells them what you are and it could easily be the subtitle to your app.
Then we gave our credentials and answered ‘why should you care a bit’.
Then we told them why should they follow us. Specifically, if you want Bitcoin analysis, Bitcoin analysis they shall get.
A lot of times, it’s not immediately obvious, why they should follow an Instagram account. If I’m a massage parlor and I make an Instagram account and that’s cool. Why would I follow your Instagram account. You need to tell them;
You get discounts or
We show you techniques or whatever.
Let’s see another one. Let’s say you’re a pop-up shop, selling Avocado Toast, which, inexplicably is a thing and it cost about $8 in San Francisco.
So for our name let’s just go is something like ‘Best Avocado Toast in town. For your bio, you just have to answer, what are the benefits of this theoretical shop and what else do users need to know about us.
So, how about like, Artistically Designed and Mouthwatering. Now at Pier building in S.F. Then you could put follow for new locations. Yes I know blah, but you get the point.
We hit them with the, ‘We’re the best in the… blank. Then we gave a little differentiation.
Great! We’re artisanal. I’m not really sure how exactly that applies to toast, but maybe that will pique interest.
Then we gave some crucial info, where we are and why you should follow us. What a business never really justify why you should follow them and as a result, people don’t. It’s not immediately obvious why a pop-up shop needs an Instagram account.
Hopefully, these examples helped you in writing a killer bio. If you’re stuck, just drop in a comment and i’m sure our community of self-centered individualistic users who teach you the path to heaven.
Other than that it’s pretty simple right.
Justify why they should follow you. Give them a real reason to do so.