Hey Instagrammers, In this blog post we’re going to cover what goes into a great profile page on Instagram. Now in the metaphor of dating, your marketing efforts will be like your clothes, your content will be like your personality, your hashtags will be your sweet tan brow and your profile page, well, it’s pretty much your face. Not in the way that you can’t change your face, (any South Korean will tell you otherwise). But I mean in that it’s unavoidable unless you wear the mask they’re going to see your ugly mug.
Sorry, as you’ll hear me say over and over if you already feel good about your profile, skip this blog post, because we’re just going to go back to the basics and cover what actually matters.
I personally like to think about the Instagram profile, kind of like a landing page. People land on your profile and you want to give them the best impression possible.
That impression could be the difference between success and failure.
There’s really only so much (growth hacking) that you can do. If your face looks like one of those doesn’t do meth posters, then you’re probably going to have a bad time.
Now before you go off thinking that making a good profile is something that’s hard let me stop you it’s really not. It’s actually quite simple.
In reality, there are only five things on your profile that you need to care about. Five things that if done well, will make you look like Dwane Jhonson, and if done poorly made you look like a blank slate:
Number one, your profile picture.
Number two, your username.
Number three, your name your account name and yes that is different from your username. (More about that later).
Number four, is your bio text and
Number five that’s your call to action or what I’ll sometimes refer to as a CTA.
Pull those levers correctly and success is essentially within your grasp.
So, do you have a high-quality, high-resolution profile photo that matches the tone of your account and your posts?
Is your username memorable and something that you could pronounce?
Does your account name succinctly summarize what your page is and Is it optimized for search?
Does your bio text make me more interested in what you have to say? Or less interested? and finally
Are you using the right language in your call to action to get the right outcome.
Now some of you might be a little bit clueless about the individual things I’ve listed above. So let’s cover some very very basic Instagram jargon.
Again if you have experience with Instagram why are you reading this blog post? I’m sure it’s my humor that’s holding you, but you seriously need to move on the next blog posts.
Anyway moving on, we’ll cover some Instagram jargon or I’ll refer to insta-jargon.
What’s your profile picture on Instagram?
Well Duh! It’s that thing right there in the big circle in the top left, your profile page you also see it in your comments.
What’s your username?
Right there at the top of the page, you’ll see it is pretty much everywhere with the ‘@’ symbol next to it.
So what’s your account name?
Yes, I know that it’s incredibly stupid that it’s called your name. I personally like to think of it more like a subtitle but whatever it is that’s what it’s called. So if you’re reading a blog somewhere, that’s what they’ll call it anyway.
It’s right there. It’s literally the first thing a new viewer will read on your account.
What’s your bio text on Instagram?
Your bio text in their hand is the next two to three lines of unbolted and un-italicized text.
What’s your Call to action on Instagram?
Last up, your call to action is literally like the last one to two lines of your broader bio. It goes there and if the account you’re looking at, has any clue what they’re doing, it’ll be a link or at least something like an e-mail address or some way to convert the potential new account into something that’s an actual business.
Now if you’re curious, what’s this area called?
Well, it has several names actually, sometimes you hear it called
an album gallery. (Those are pretty common).
I personally call it your wall, because, I’m a first world anarchist, rebel without a cause.
OK so those are our top tier concerns and we’ll tackle them one by one in this section in this Instagram Blog Course Series.
Are there other things we care about when making the best profile page on Instagram?
Yes but we cover those just later on. These are the things like the broader aesthetic, the color patterns of your wall, the number of people following you, the ratio of how many people you follow to people that follow you and the quality of the link you use in your call to action.
Like I said, keep those in mind, but we’re going to cover those later. So right now it’s not a big deal.
In order to master arguably the most important part of Instagram, you need a game plan for your profile picture your bio your username your account name and your call to action.
So that’s what we’re going to do in the next couple of blog posts.
Next up, I’m going to walk the complete newbies through creating their first dummy account and after that, we’ll tackle the first up which is your username.