Hey Instagrammers! Welcome back to the 4th blog post in the Instagram Blog Course Series. All right, so real quickly, I want to cover a topic that kind of need and understand it before we move on to the next blog posts. That question is, we’re going to create an account, so what type of Instagram account are you specifically going to create?
Now, this doesn’t have to necessarily be about the content that you’re going to create on the account. Doesn’t matter if you’re in this to create photo streams of cats laying around piles of money, some multimillion follower account. It doesn’t matter if you’re trying to create a photo stream of dads in their poor fashion choices, and this one I’m not even sure if this is funny or terrible. It’s an account for Stevie Wonder, every photo is just a black square. Now, what we do care about is what you are promoting and that determines which of the three different account types we have.
Let’s take a brief overview of the 3 account types on Instagram available in 2019. Don’t blame me, if they add alien account type later on.
Instagram Standard business account.
This type of account will represent your business, have your business name as its name and you’ll use it to keep people engaged with whatever it is you’re making and whatever it is your company is doing.
When you post comments it’ll be from your company that’s they assume is talking to them. Now, that’s roughly eight billion of these on Instagram which is impressive considering there are only about seven and a half billion people on the planet.
Instagram Personality Account
The second type of account is a personal or often called a personality account.
Now you’re going to promote yourself in this case or in some weirder cases you’ll create a fake person like a parody person. But those are the edge cases.
Messages from this account look like they come from you an individual and the account is meant to promote ‘you’.
So whether it’s because you just want to seem popular and cool or your actual business is yourself (whatever) this is your account type.
Most of these accounts consist of like Semi-celebrities, average Joes and undeniably some lizard people.
Instagram Themed Accounts
The last account type is what I call (at least) other people to have different names for them. I call them themed accounts.
These accounts don’t represent a company or a person.
They just serve to cover a theme and then deliver content that matches that specific theme. This could be like a funny meme account, a motivational quote account (i’m sure you’ve seen those), a tips and tricks account or whatever.
It doesn’t have a face on it.
A few examples of themed accounts on Instagram are: accounts dedicated to the color yellow, those accounts are designed to shame commenters that post on photos from models (It’s was actually my favorite ones). It’s not up any longer but here are a few samples of Casanova.
You can make a themed account on anything but generally, the idea is that it tangentially supports your business and that you’ll use it in some way to push attention to your business or product at a later date.
So, have a think, you don’t have to decide right now because after you create your account actually, you can change virtually all of your details later on. But you should think about it first, because tools, ideas and tips and the next set of blog posts are really just going to depend on what type of account you’re making.
So, in each blog post i’m going to categorically tell you that
if your personal account does this,
if your business can’t do this,
you’re themed to count do this.
So, it really helps you know this beforehand. Got it? OK.
Be a business, be yourself or be a theme. Pretty simple.
In the next blog post, we’ll be looking at jargons that go into a great account.