Hey Instagrammers. In this blog post, we’ll go over some real quick additional criteria that will help you narrow down your list of possible names. This list I’m going to give you consist of one ‘do’ and then several ‘please don’ts.
First up you clearly know what your business does and probably know a decent amount about the space you’re in.
Well if you’re stuck for a name, here’s a quick little hack that might work for you, if it’s possible. Now think to yourself, who are the biggest brands in my space or more specifically who are the brands in my space that have large Instagram accounts.
Not every big company is big on Instagram. Generally speaking, magazines and online publications are in pretty much every niche and they almost always have big accounts. But other big companies are there potentially as well, and hey, there might even be some of those themed pages we talked about before.
You know those pages that aren’t really owned by a person are a business but they just post things based on some general topic or theme. They’re usually big Instagram accounts and every single niche. The stat is 80 percent of businesses have an Instagram account.
For example, let’s say you sell travel. What’s the biggest account out there for showing pictures of say landscapes. Probably Nat Geo. I mean you could probably find a bunch of them.
What if you sell tools or machines? Are there a big themed account that just shows off interesting robots or processes?
Anyway, if you know some of these already then good, and if you don’t, just try searching a little bit in the search section of the app and then see if you can find some monster accounts.
When I say Monster accounts I mean accounts with followers in the millions or at least half a million to a million. Things that are at least famous everyone knows it.
So when you find some of these accounts and trust me it’s a win on an if, ask yourself can you use their name in your name. Now specifically can the first word in your name be the same or similar to theirs. Why? Because when someone searches for that monster account and a lot of people do, usually, as they type the full name in, you actually have a good chance of popping up as well, potentially benefiting enormously from that free visibility.
So, let’s say, you’re on like the entrepreneurship space. Well, this one is actually pretty easy. If you put an entrepreneur as your first word because well a lot of people go to entrepreneur.dot com they’re a big Instagram account. They have 1.3 million followers. So, in that case, all you have to do is just put ‘entrepreneur’ in your name and put it at the front. So when they search for the dot com, they’ll actually see you on the same list.
Let’s say your niche is gadgets and tech products. Try putting wired as the first part of your name. Wired is close to something like 700000 followers. Anyway, these are easy wins.
Now obviously make sure the name you’re using isn’t so unique that you’re clearly ripping them off. I couldn’t say as if I was in the hotel spaces, it’s probably hard to put ‘Airbnb’ in the first part of my name.
Let’s say there’s a theoretical account called ‘Grand hotels’ you could get away with saying Grand Hotel and then something else.
The point is if it’s too unique then you kind of have copyright issues. You might end up getting a cease and desist later. And if you get popular enough and people start to think your account is actually run by the other account, that’s no good.
Also, make sure that the account is relevant. If you sell Gravel, please don’t put The Rock Seller, even though the rock has a hundred and one million followers at the time of me trying this blog post.
Yes, The Rock has more than three times as many followers as Barack Obama and Oprah combined. Now don’t be shocked if you can’t make it work. It’s just nice if you can.
Let’s go over some don’t that might potentially save you from being Instagram notorious.
First off, try not to use an account that already has several running accounts that are a variation of your name.
It’s OK if they’re similar and you are trying to ride off of a big account. I’m talking about like, you were Cute Cupcakes and there was a cute.CupCakes and a Cute_Cupcakes and Cutest Cupcakes and all three of these accounts were active frequently posting and had a lot of followers.
Now you can tell if they’re active but just going to their account and then seeing when the last post was. Top left is the last post when you click the last post at the bottom of the image you can see a timestamp.
Now if you have a bunch of accounts that are similar but none are active or serious, in this scenario then it’s not really a big deal.
People are going to search for you and you will clearly show up at the top of your respective search. The problem is when you have active competitors that at the very beginning might be bigger than you.
So kind of awkward when you do cute cupcakes and someone’s looking for cute cupcakes, but the one that’s very similar has more followers, you’re going to get a lot of people going to that account instead.
So check out your name copycats and make sure they aren’t running the show in search.
Here’s a ‘DO’. Keep it simple.
The fewer the characters are, the better. Read this out loud, ‘Fewer the characters, the better’. It’s easier to remember, Great Gadgets versus Great Cheap Gadgets And Tools.
All right. Next up a tip. It’s a DON’T. Don’t don’t get frustrated and just put a random number at the end of your account name. Don’t be that 40-year old that still uses the account, sk8terkid77 with an eight, for the eighter part. Then someone searches for your name and you have a competitor of the same-ish name, they will show up higher on the list because their name would be deemed more relevant. Also it just kind of looks tacky if you just stick a bunch of numbers at the end.
Also worth saying, don’t use underscores or periods. Yeah, a lot of people do that but it’s not a good idea. Imagine you had to tell someone about this amazing account. CheapVacations except, its Cheap underscore Vacations. That doesn’t really sound natural and what is an underscore. In that same light, don’t you special characters, that just make it harder to say and remember.
Don’t be tempted to change your A to an @ and your S to a ($) dollar sign. Just pick a different name. Also Instagram can’t display special characters anyway, so you know if you’ve got them submitted they wouldn’t show up.
The last thing, don’t use repeating letters. Yes, it’s fine if you need to do two o’s for the word ‘Cool’, but I mean don’t put like Instagram with two A’s and two M’s just because you couldn’t get the normal name.
It just sounds like you have a speech impediment. You’re either yelling the name or you just don’t know what you’re doing.
Summarizing this blog post:
- Try, if you can to piggyback off other accounts if it’s available to you. There are big accounts in your niche. Find them. See if you can start with their names if you can. Awesome You can’t, move on.
- Make your name short and simple as possible.
- Don’t use special characters.
- Don’t use repeating letters
- don’t use underscores periods or something with a random number after it.
Before you jump on to the next blog post, I’d love to see a few names that you can come up with. Drop them in the comments and make the world a stress free place to live in.
In the next blog post, I’m going to show you how a friend selected his name and the two things he did when he really wanted a name but it was taken.